She Slayed: A Drag Murder Mystery is a comedy, murder-mystery theatrical show produced by Nicholas ‘Vic’ Reynolds. The show was created for the Melbourne International Comedy Festival 2024 and sold out seven performances. It also sold-out its additional seasons at Sydney Mardi Gras 2025 and Melbourne Midsumma 2026.  

I designed visual campaigns for the productions including posters, animations, videos, and social media assets. Additionally, I managed social media accounts, producing consistent weekly content and increasing engagement and reach across social media platforms.

2024 Season

(Above) Debut Posters | The official poster for She Slayed is a parody of the film The Usual Suspects. This poster was adapted for each season due to a changing cast. 

(Above) Teaser Poster | The official teaser poster for She Slayed was built in blender. 

(Above) Debut Posters | During the concept phase, we toyed with varuous methods to contruct the poster. This included using 3D sets to design the posters, though we decided against it as it "too greatly resembled a diorama." 

2025 Season

(Above) 2025 Posters | The new promotion material for the 2025 season took inspiration from 'terrible and tired' horror movie franchises, such as Friday the 13th Part VIII: Jason Takes Manhattan. There was little logic behind this choice, other than being suitably camp. 

(Above) Pop-Art Posts | A group of promotional images inspired by the pop-art movement, notably Andy Warhol. The vivid colours associated with Pop Art were appropriately camp for a drag queen murder mystery.

(Above) Vinyl Post | Promotional Material created to promote the shows composer, Tom Godbert.

2026 Season

(Above) 2026 Posts | The new promotion material for the 2026 season followed the precedent of the 2025 season, taking stylistic inspiration from Tony Palladino's work on Hitchcock's Psycho.